Tuesday, August 28, 2012
Eating the Apple
He's using it as a metaphor to help explain his strategy of taking things in small steps. I get it. I'll even admit that it is a vivid and useful phrase. I suppose if one is dealing with distraught people all day long, who feel their very lives hanging in the balance, that perhaps it is even helpful to have boiled your communication down into simple cliched terms.
But each time he says it, it grates on me. And each time, I think, No, I don't want MORE bites at the apple. I just want ONE big, juicy, delicious and EFFECTIVE bite that solves ALL of this.